Our goal is to establish a platform that promotes sustainability in the fashion industry. We want to create a platform that features a variety of unique fashion designers, influencers, and collectors who curate, create, and recycle once loved clothing into the future of streetwear.
Simply put: A platform for sustainable clothing featuring innovative designers
Our goal is to establish a platform that promotes sustainability in the fashion industry. We want to create a platform that features a variety of unique fashion designers, influencers, and collectors who curate, create, and recycle once loved clothing into the future of streetwear.
Simply put: A platform for sustainable clothing featuring innovative designers
RED MADNESS
// Integrated Campaign //
#RedMadness is a movement created to bring out your
inner diva, as long as it comes with anything red.
It is a known fact that Louboutin shoes are really uncomfortable. However, they remain to be one of the most fashionable shoes that can be worn.
For Louboutin’s 30th anniversary, #redmadness week is born, a week in which this discomfort is embraced and encouraged. During this week, people should wear an outfit that makes them feel like divas - but it has to have red in it to represent Louboutin’s famous red soles. A contest will be launched along with the movement. 20 people who participate in #redmadness week will win the limited edition shoes that Louboutin will be launching.
// Concept Ideation //
// Art Direction //
// Print Campaign //
// Interactive Design //
// Social Media //
THE PRINT ADS
The print ads are made to highlight the fact that even though Louboutins are really uncomfortable shoes, they're damn worth it. They also raise awareness towards the movement that is being started.
SOCIAL MEDIA AWARENESS
For the #RedMadness week, Louboutin’s instagram will be displaying the ads, as well as announcing the contest, its rules, and hints about the location of the interactive billboards.
INTERACTIVE BILLBOARD
The interactive billboard will be triggered by the color red.
INSTAGRAM POST
The image taken by the billboard will be the photo posted to social media for the competition.
THE MICROSITE
The microsite will keep track of the competition while also providing the contest information for first time visitors.
